In between my Sunday night shows, I scrolled through Instagram as I usually do during commercials to shockingly find the big announcement on Jourdan Dunn’s profile. “The secret is out! My outfit tonight is one of the first pieces from the Balmain for H&M collection! #HMBALMAINATION” captioned the model. My feed was then filled with reposted pictures from the Balmain designer, Olivier Rousteing, announcing the collaboration. My first reaction was shock then curiosity, how will the Balmain craftsmanship translate in high street? “The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Rousteing. In the past some of these collabs have either been a big hit or big miss, either way I have no doubt there will be lines around blocks for this collection.

The collection will be available worldwide in 250 H&M stores on November 5th. What are your thoughts on #HMBALMAINATION and will you be part of it?

xoxo,

Liz Lizo

Credit: H&M